How to get your team onboard with elective dentistry

How to get your team onboard with elective dentistry?

First, if you want your team to do anything you need to be a leader. You are the “C” executive of your business so you need to run it with professional leadership. A good start is to understand the key elements of “emotional Intelligence”.  This means you control your own emotions, you communicate with transparency which translates to leading others with optimism, confidence and inspiration.

In the dental office, a great time to show leadership is in the office meeting. If you choose to take the advice from Steve Jobs at Apple (why wouldn’t you?) weekly office meetings is the time and place to talk about everything going on in the practice. In these settings, tremendous teamwork from the top filters down. Teamwork is dependent upon others doing their part and trusting that they will come through. And doing it well. And bringing it all together in a product. In our context, the product is elective dentistry.

In a AACD Survey the results were: 99.7% of Americans believe that an attractive smile is an important asset. 74% of adults feel that an unattractive smile can hurt a person’s chances for career success. Only 50% are satisfied with their own smile.

Therefore, there is an inherent patient demand for cosmetics in every practice. You just need to communicate your services to your patients and your staff will see that you are committed to this significant area of your practice. How to do that?

Your waiting room should “shout out” We do Cosmetic Dentistry!” by utilizing a “Look Book” and Counter cards. Include a Cosmetic Dentistry Questionnaire with all your new patients and your recall patient’s documents. Include a digital smile gallery in your presentation.

Digital simulation is best!  Beacon Bay Dental’s DREAMSmile digital simulation is rendered by trained technicians and artists showing how your patient’s smile can be transformed. This incredible tool was developed to help your team engage, educate and convert patients to improve their smile. Can you imagine what would happen if you offered this to every new patient, to every recall patient, to every patient that wants a better smile? And if you want your team onboard with elective dentistry, do an image on all office personnel. They are your best people in the world to promote your services. Expect and treat them as such.

Upcoming Getting to Yes! Events

Smile Academy: Getting to Yes! Dr. Douglas Hauck, Newport Beach, CA April 14, 2017

FRI, APR 14, 2017

Getting to Yes! Newport Beach, CA with Live Placement by Dr. Douglas Hauck

Clinician Restorative: Dr. Douglas Hauck

2121 E. Coast Hwy #230
Newport Beach, CA 92625

Smile Academy: Getting to Yes! Dr. Mitchell Pohl, Boca Raton, FL, May 10, 2017

WED, MAY 10, 2017

Getting to Yes! Boca Raton, FL with Live Placement by Dr. Mitchell Pohl

Clinician Restorative: Dr. Mitchell Pohl

2900 N. Military Trail, #105
Boca Raton, FL 33431

Smile Academy: Getting to Yes! Dr. Jared Ford, Fort Myers, FL, May 12, 2017

FRI, MAY 12, 2017

Getting to Yes! Ft. Myers, FL with Live Placement by Dr. Jared Ford

Clinician Restorative: Dr. Jared Ford

Fort Myers, FL

Dr. Angela Ferrari, Farmingdale, NY, Smie Academy

WED, JUN 28, 2017

Getting to Yes! Farmingdale, NY with Live Placement by Dr. Angela Ferrari

Clinician Restorative: Dr. Angela Ferrari

375 Fulton Street
Farmingdale, NY 11735

Dr. Jacques Doueck, Brooklyn, NY, Smile Academy

THR, JUN 29, 2017

Getting to Yes! Brooklyn, NY with Live Placement by Dr. Jacques Doueck

Clinician Restorative: Dr. Jacques Doueck

563 Kings Highway
Brooklyn, NY 11223

Dr. Mike Meek Austin Texas

FRI, SEP 15, 2017

Getting to Yes! Austin, TX with Live Placement by Dr. Mike Meek

Clinician Restorative: Dr. Mike Meek

1500 W 38TH Street
Austin, TX 7873